2024 in Review: The Society of American Florists Guided and Connected the Floral Industry

In a year defined by a shifting political landscape, destructive hurricanes, pivotal sustainability research, and market challenges, the Society of American Florists (SAF) stood as a beacon of guidance and connection for the floral industry. 

Sustainabloom Releases 3 New Guides Focusing on Social Sustainability

January 16, 2025 Sustainabloom

These new guides, developed by researchers at NC State University, offer valuable insights into key areas such as employee continued education, health benefits, and diversity, equity, and inclusion.

Terra Nova Nurseries Offers Sneak Peek of Echinacea KISMET ‘Kiwi’

January 16, 2025 Terra Nova Nurseries

Terra Nova Nurseries, announced a sneak peek of its brand-new Echinacea KISMET ‘Kiwi’. This perennial is a true novelty with its melon-green, spider mum-type flowers atop tall, strong stems.

Design, Learn, Grow: Workshops with Holly Chapple in 2025

January 16, 2025 Details Flowers

At Hope Flower Farm in Virginia, Holly Chapple hosts hands-on workshops, such as seasonal design classes and floral retreats, where participants can explore her innovative techniques and signature floral mechanics.

Alexandra Farms: Design Versatility, Proper Care & Handling of Spray Roses

Spray roses can be best appreciated after receiving proper care. Hydration and careful handling will allow spray roses to fully open without damage and will ensure the performance and longevity of these stems.