BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. …
Floral
AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward
This transition reflects the organization’s dedication to modernizing its identity and aligning with the needs of an evolving industry, while expanding its reach beyond Miami’s floral hub and better support members across the United States. …
TTA and ISO Join Forces to Revolutionize Global Horticulture and Food Production
In a groundbreaking step for the horticultural industry, ISO Horti—a specialist in horticultural robotics and automation—and TTA—experts in transplanting and sorting solutions—are merging. Operating under the name TTA-ISO, this partnership directly addresses the booming demand for automation in global horticulture and food production. …
Amethyst Glow 2025 Floral Trend Color Brings the Magic of the Northern Lights to Your Floral Designs
Not all color trends are created equal. While Pantone chooses a single color for industries across the board, from fashion to technology, Thursd. takes a different approach. This global floral platform focuses exclusively on flowers and plants, selecting a Floral Trend Color that’s more than just a visual choice. …
New Research Uncovers Consumer and Industry Perspectives on Sustainability in the Floral Industry
The first study focuses on U.S. consumers’ overall perceptions and willingness to pay for sustainable environmental practices in the floral industry. It highlights growing awareness and demand for eco-conscious options, with many consumers indicating a preference for sustainably sourced flowers and environmentally responsible packaging. …