The “We Are All Cheese Heads” campaign was born from the ongoing debate about the best way to eat string cheese, and brought to life with a cast of cheese characters who are as unique as the people who eat them. The campaign and new inner packaging aim to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling or even twisting. …
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways. …
IDFA: As we have previously reported, Chairman Thompson has indicated that the Committee will meet before Memorial Day to take up his draft Farm Bill. While it remains unknown if Congress will pass a Farm Bill this year, it is still important that the Chairman’s draft bill reflects our organization’s Farm Bill priorities. …
Ultimately, the study found that over 4 months, eating Eggland’s Best eggs resulted in no adverse effects on lipid profiles and markers of cardiovascular risk for these patients. Research also suggested that consuming Eggland’s Best eggs could potentially reduce levels of “bad cholesterol” (LDL cholesterol) in certain older individuals and those with diabetes, and may help increase levels of “good cholesterol” (HDL cholesterol) in older individuals. …
Happy Egg Co. is proud to work closely with independent, family-owned farms that are raising the standards for hen care on a daily basis. Located across the Ozarks and Midwest (a.k.a. the Heartland of Happy), these American Humane certified farms are local to the Happy Egg team and headquarters in Northwest Arkansas and produce eggs exclusively for the family-owned, privately held company. …
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