The breeding process begins once the goals for a new variety are established. Whether it’s improving disease resistance, creating unique color patterns, or extending bloom life, every trait is carefully considered and tested. The team evaluates thousands of plants during this process, narrowing it down to the most promising candidates for further development. …
Experts will be touring the company’s facilities around the world with a first-hand look at breakthrough genetics in bloom. In addition to highlighting the new 2026 varieties, they’ll be showcasing the innovative programs you need to know about. Danziger has also enlisted retail pros to share insights to help your business thrive. …
Based on the findings from the pest risk analysis, APHIS is proposing to allow the importation of orchid plants into the United States under certain conditions. …
The long anticipated educational event will provide updated information for plant trialers of all types and of all levels, no matter if the plants trialed are vegetables/edibles, annuals, perennials or shrubs. …
The American Floral Endowment (AFE) is excited to announce the launch of a $2.5 million fundraising campaign to support Sustainabloom, a collaborative sustainability program created for the floral community. Initially established with seed funding from 10 forward-thinking organizations, Sustainabloom has expanded significantly providing sustainability resources for the industry. …
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