Rio Roses Evaluates Mother’s Day by the Numbers

Every year, the National Retail Federation and Prosper Insights & Analytics survey U.S. consumers ahead of Mother’s Day to measure spending intentions. Last year’s results painted a clear picture of just how much this holiday matters to consumers, to retailers, and to the floral industry.

Since spending patterns around Mother’s Day have proven remarkably consistent year over year, these numbers are one of the best predictors we have for what’s coming. Here’s what the data showed, and what it means for your business this season.

Spending Keeps Climbing

Last year, total consumer spending on Mother’s Day reached $34.1 billion, up from $33.5 billion the year before, and just behind the all-time record of $35.7 billion set in 2023.

To learn more, please visit Rio Roses by Equiflor.