Sustainabloom Invites the Floral Industry to Celebrate Earth Day and Join Every Bloom Counts

Flowers connect people to the natural world. And across the floral industry, businesses are exploring how to reduce environmental impacts while continuing to grow and deliver flowers for celebrations, special moments, and everyday life.

The American Floral Endowment’s Sustainabloom program was created to support that work. Through practical tools, research-based resources, and industry collaboration, Sustainabloom helps growers, wholesalers, suppliers, and florists navigate sustainability in their day-to-day operations.

As we lead up to Earth Day, we’re launching Every Bloom Counts, an Earth Week (April 15-22) campaign supporting sustainability across the floral industry.

To read more, please visit Sustainabloom.