Message from Sustainabloom’s New Senior Manager
February 5, 2026 | 1 min to read
Amanda Solliday responds to outreach and education efforts for the floral industry.
Hello, I’m thrilled to be joining the American Floral Endowment’s team as the senior program manager for the Sustainabloom program.
There’s a strong opportunity for floral businesses to meet growing consumer interest in sustainability, with many customers wanting to support and pay more for more sustainable flowers. Sustainable practices can also lead to operational efficiencies, cost savings, and new revenue streams, as demonstrated by fuel efficiency at Armellini, carbon credits at Continental Floral Greens, and plastics alternatives at Mayesh.
To read more, please visit Sustainabloom.