Verde Farms’ Kirstyn Lipson Joins the Executive Leadership Team as Senior Director of Marketing

February 26, 2025 Verde Farms

Verde Farms—the pioneer and leading brand of organic, 100% grass-fed, and regeneratively farmed beef for nearly two decades—announced the promotion of Kirstyn Lipson to Senior Director of Marketing and her appointment to the company’s executive leadership team.

Archer Unveils Bold New Brand Identity

February 25, 2025 Archer

Archer, formerly known as Country Archer Provisions, today revealed a dynamic new brand identity that will help increase recognition for the meat snack brand made from real ingredients. The transformation includes a streamlined name, new logo, and refreshed packaging that aims to further build awareness and consumer engagement for Archer and fuel growth in the competitive meat snack market.

NPFDA Recognizes Two Leaders in the Protein Industry at 2025 Awards Reception

The National Protein and Food Distributors Association (NPFDA) honored two industry leaders during its Awards Reception at the NPFDA Annual Convention and Showcase at the Hyatt Regency Atlanta on January 29.

Wisconsin Meat Industry Hall of Fame Inducts Fritz Usinger

Members of the Wisconsin livestock and meat industries are invited to help celebrate the induction of two individuals with outstanding lifetime contributions to the Wisconsin meat industry – Dan Sutherland and Fritz Usinger – into the Wisconsin Meat Industry Hall of Fame.

Meat Institute Hires Nicole Johnson-Hoffman to Be Chief Operating Officer

February 24, 2025 Meat Institute

“Nicole Johnson-Hoffman brings a wide breadth of experience in the regulatory, legal, and sustainability fields of the animal protein industry,” said Meat Institute President and CEO Julie Anna Potts. “Her various roles have prepared her well to oversee operations at the Meat Institute at a critical time for the industry and during a time of great change and innovation.”