Meat & Poultry
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that behavior accelerates as “see it, want it, buy it” moments happen in seconds.... Read more
December 12, 2025 | 1 min to read