Floral

Our Floral content celebrates the beauty and global business of flowers. We feature new product launches, seasonal events, gardening tips, industry initiatives, and insights into floral trends. This section is designed for those interested in both the aesthetic and commercial aspects of the retail floral industry.

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Floral

Delaware Valley Floral Group, LLC Announces Acquisition of Rokay Floral, Inc. in Michigan

March 10, 2026 | 3 min to read

Floral

Garden Centers Rally to Double Impact for Horticulture Workforce Through 2026 ‘Round-Up at the Register’ Campaign

March 9, 2026 | 3 min to read

Floral

California Spring Trials 2026: Moody Meets Metallic in the Latest Plant Development Services Introductions

March 9, 2026 | 9 min to read

Floral

New Bill Doran Company Wholesale Education Travel Grant Created to Advance Education in the Floral Industry

March 5, 2026 | 4 min to read

Floral

Champion of Sustainable Change: Pilar Zuniga Charts New Course for Floristry Members

March 5, 2026 | 1 min to read

Floral

The Wholesale Florist & Florist Supplier Association (WFFSA) Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award

March 5, 2026 | 2 min to read

Floral

Summer-Flowering Bulbs Positioned as Entry Point for First-Time Gardeners

March 5, 2026 | 3 min to read

Floral

National Garden Bureau Honors Tom Johns with Medallion of Honor

March 4, 2026 | 3 min to read

Floral

What Gen Z Wants from Flowers: New National Consumer Research

March 4, 2026 | 7 min to read

Floral

Delaware Valley Floral Group, LLC Announces Acquisition of Rokay Floral, Inc. in Michigan

Garden Centers Rally to Double Impact for Horticulture Workforce Through 2026 ‘Round-Up at the Register’ Campaign

California Spring Trials 2026: Moody Meets Metallic in the Latest Plant Development Services Introductions

New Bill Doran Company Wholesale Education Travel Grant Created to Advance Education in the Floral Industry

Champion of Sustainable Change: Pilar Zuniga Charts New Course for Floristry Members

The Wholesale Florist & Florist Supplier Association (WFFSA) Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award

Summer-Flowering Bulbs Positioned as Entry Point for First-Time Gardeners

National Garden Bureau Honors Tom Johns with Medallion of Honor

What Gen Z Wants from Flowers: New National Consumer Research

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