Pantone’s 2025 Color of the Year: Mocha Mousse and Its Impact on the Floral Industry

December 10, 2024 Kim Coronado, BloomNation

In 2025, BloomNation predicts Mocha Mousse will inspire a beautiful duality in floral design: a blend of earthy elegance and bold vibrancy that uniquely balances natural warmth with striking color contrasts.

The Flower Council of Holland Continues Collective Communications for the Sector

December 10, 2024 The Flower Council of Holland

Minister Wiersma of the Ministry of Agriculture, Fisheries, Food Security and Nature has given the green light to introduce a General Binding Declaration (GBD) for collective consumer communications from 1 January 2025. This GBD application was submitted by the horticultural sector organization and will be carried out by The Flower Council of Holland.

Alexandra Farms Introduces New Varieties

December 9, 2024 Alexandra Farms

This year, two new Wabara varieties, arriving in 2025, were announced at the International Florticulture Trade Fair.

Navigating Daily Challenges in Fresh-cut Flower Growing

December 9, 2024 FloraLife

With shifting consumer preferences and evolving market demands, choosing the right flowers is “vital” for success. Growers must balance factors such as flower size, color, scent, productivity and longevity, ensuring that the varieties they select are not only desirable in the marketplace but also capable of withstanding the stresses of transport, storage, and display.

Reviewer Mary Ann Newcomer Discusses ‘The Land Gardeners: CUT FLOWERS’

December 5, 2024 Slow Flowers Journal

Besides growing the flowers, though, Bridget and Henrietta emphasize the importance of soil health. They are emphatic about the soil and share their recipes for liquid feeds and green manures.