6 In-Store Strategies for Flourishing Sales and Profits

May 2, 2024 Equiflor/Rio Roses

Mother’s Day is one of the busiest times for your flower shop. With the right in-store strategies, you can enhance customer satisfaction, boost sales, and navigate the Mother’s Day rush with ease. Here are five ways to make your in-store experience as vibrant as your blooms.

Terra Nova Nurseries Showcases Coral-Colored Varieties

May 2, 2024 Terra Nova Nurseries

Echinacea REVELATION ‘Coral’ boasts striking, extra-large coral-pink flowers that are long-lasting and highly effective at attracting hummingbirds and other pollinators. This sturdy perennial was bred as a landscape plant and presents a mounded habit with good foliage cover. REVELATION ‘Coral’ requires low-water usage, performs well in full sun, and blooms an impressive number of flowers from June through October.

Edible Garden Begins Shipping ‘Garden Starters’ in Time for Spring Planting Season

May 1, 2024 Edible Garden

Edible Garden announced that shipping of Garden Starters, a featured display for the Company’s potted herbs and basil bowls that can be planted in a consumer’s home garden, has begun to retail locations across the Midwest, beginning with Meijer. 

Pollen Talent Joins Forces and Pollinates Success with CalFlowers as a Preferred Partner

May 1, 2024 Pollen Talent

Pollen Talent is thrilled to announce its acceptance as a preferred partner in the CalFlowers vetted partner program. This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent’s specialized recruiting services to attract top-tier talent and drive their businesses forward.

Teleflora Celebrates “Her” In New Mother’s Day Campaign 

April 30, 2024 Teleflora

“MotHER: A Teleflora Love Story,” captures the pivotal moments that shaped Mom ahead of motherhood. From traveling the world to jumping out of planes to singing in a band, the ad shows how Mom was wild and willful, ambitious and adventurous, and fun and flirty. She is still all those things and more. Before she was a mother, she was HER.