Syngenta Flowers Launches New Viola Cornuta Series: Penny Pro

February 28, 2025 Syngenta Flowers

Syngenta Flowers introduces Penny® Pro: a new high performing viola cornuta series better optimized for spring and autumn production. After years of rigorous development and testing, this new viola series proves to be bred for performance.

Everde Growers has Filed for Chapter 11 Bankruptcy

February 28, 2025 Bondoro

Everde Growers has filed for Chapter 11 bankruptcy amid operational challenges from extreme weather impacts and failed refinancing efforts, with plans to sell its assets.

Mellano & Company Celebrates 100 Years of Floral Farming Excellence

February 27, 2025 Mellano & Company

Mellano & Company, the Southern California name synonymous with breathtaking blooms and gorgeous wholesale flowers and foliage, is pleased to announce that 2025 is its 100th year in business. To mark this milestone, Mellano & Company is embarking on a year-long celebration entitled Blooming into a New Era! The celebration will highlight the generations of families and faces who have played an integral role in the company’s success throughout the years while also looking ahead to the next century as a leader in the floral industry. 

7 Fresh Marketing Strategies for International Women’s Day

February 27, 2025 Rio Roses / Equiflor

International Women’s Day (IWD) on March 8th is more than a celebration, it’s an opportunity to honor women and boost your floral business. Here are seven ways to attract customers and leave a lasting impression.

SAF to Take Floral Industry Issues to Capitol Hill During 44th Annual Congressional Action Days

February 26, 2025 Society of American Florists

On March 17-18, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists’ (SAF) 44th Annual Congressional Action Days (CAD). Attendees will meet face-to-face with key decision-makers on Capitol Hill, advocating for policies that directly impact their businesses and the floral industry as a whole.