Amazon to Close All its Fresh Grocery Stores in UK
September 25, 2025 | 1 min to read
Amazon is set to close all 19 of its Fresh supermarkets in the U.K. as part of a strategy shift towards greater online delivery opportunities. The decision follows a comprehensive evaluation of its grocery operations. Five of the Fresh locations will be transformed into Whole Foods stores. Initially launched in London in 2021, Fresh stores aimed to provide lower prices and mass-market selections, often utilizing Amazon's cashierless “Just Walk Out” technology.
The company’s grocery business has undergone significant changes over the past few years, including trimming its brick-and-mortar store footprint.
Amazon plans to close all of its Fresh supermarkets in the U.K., in the latest recalibration of its grocery strategy.
The company said in a blog that it is preparing to close all 19 of its Fresh U.K. stores, “following a thorough evaluation of business operations and the very substantial growth opportunities in online delivery.” Five of the Fresh locations are expected to be converted into Whole Foods stores, Amazon said.
Amazon opened its first Fresh location outside the U.S. in London in 2021, about a year after it debuted the store concept in the Woodland Hills neighborhood of Los Angeles. Fresh stores offer cheaper prices and more mass-market items compared to Whole Foods, the upscale supermarket chain Amazon acquired for $13.7 billion in 2017. Many of the stores also feature Amazon’s cashierless “Just Walk Out” technology.
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