Handy Seafood Appoints Doug Santschi as Chief Commercial Officer
July 24, 2025 | 1 min to read
Handy Seafood has appointed Doug Santschi as its new Chief Commercial Officer, effective immediately. With over two decades of experience in the consumer goods industry, Santschi will oversee key business functions and drive strategic initiatives for growth. Todd Conway, CEO of Handy Seafood, expressed enthusiasm about Santschi's appointment, highlighting his operational excellence and leadership skills as vital for scaling and innovating within the company. Santschi's understanding of the consumer goods landscape is expected to be invaluable.
Handy Seafood today announced the appointment of Doug Santschi as its new Chief Commercial Officer (CCO), effective immediately. Doug Santschi will be responsible for managing the company’s core business functions and driving strategic initiatives to drive growth.
Doug Santschi brings two decades of extensive multi-channel business unit leadership experience in the consumer goods industry to Handy Seafood. His expertise spans crucial areas including P&L management, business strategy, brand building, supply chain optimization, pricing, sales, and innovation.
“We are incredibly excited to welcome Doug Santschi to our leadership team,” said Todd Conway, CEO of Handy Seafood. ” Doug Santschi’s impressive track record of operational excellence and strategic leadership at large public corporations and in private equity turnarounds makes him the ideal person to guide our commercial team as we continue to scale and innovate. His deep understanding of the consumer goods landscape will be invaluable.”
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