Brands and Retailers Push for 100% Certified Tuna in Sustainability Bid
May 21, 2026 | 1 min to read
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Once again, there has been a steep increase in both the volume and value of MSC labeled tuna, with an impressive 100,000 more tons sold in 2025/26 – a 39% increase on the previous year. This trend is seen across the board, driven by brands and private labels in North America and Europe.
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The number of brands and retailers that are working towards sourcing 100% MSC certified tuna is growing, with several having already hit the 100% mark.
- The Netherlands has Princes labelling 100% of their tuna products with the MSC ecolabel, with Statesman introducing 100% MSC tuna in 2025
- In the UK, Sainsbury’s, Waitrose, and Tesco have extensive and fully MSC labelled own-brand tuna ranges, whilst Princes recently hit its target to be 100% certified on its own-brand tuna
- France saw success as Rio Mare hit 100% MSC labelled in jars and cans.
- In the US, Walmart has achieved 100% MSC under their own brand canned tuna.
To read more, please visit MSC.