“That Flower Feeling” Webinar Successfully Explores Evolving Strategies for Marketing Flowers as Essential Self-Care Products

November 27, 2024 That Flower Feeling

That Flower Feeling (TFF) recently hosted a transformative webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” moderated by Chris Drummond, TFF Advisory Board Chairman. The event brought together a panel of esteemed experts, including Kristin Gilliand from Gardens America, Jackie Levine of Central Square Florist, Debora Steier, a TFF Unit Sales Task Force member and retired Director of Floral at Albertsons, and Lenny Walker from Kennicott Bros. Company.

That Flower Feeling Hosts Webinar: Marketing Flowers for Self-Care

October 17, 2024 That Flower Feeling

This informative session will explore how the floral industry can adapt to the rising trend of self-care and emotional well-being through the use of flowers.

That Flower Feeling Ties its Monthly Self Care Bouquet with World Mental Health Day!

October 7, 2024 That Flower Feeling

In honor of World Mental Health Day, That Flower Feeling is excited to host an Instagram Live event featuring our monthly Self Care Flower Bouquet Giveaway! Join us for approximately 25 minutes of fun, where we’ll announce a randomly selected winner every five minutes. The event is set for October 10th at 6:30 PM EST. 

One United Floral Mixer Unites Industry Leaders, Raises Over $30,000 for Future Floral Marketing Efforts

September 25, 2024 That Flower Feeling

The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds will play a crucial role in our future marketing efforts to increase floral consumption in the United States.

That Flower Feeling Welcomes Madison Greene as Marketing Coordinator and Administrator

September 5, 2024 That Flower Feeling

In her new role, Madison will be instrumental in building meaningful connections with the floral industry and leveraging both digital and traditional marketing channels to engage diverse audiences and bolster brand loyalty.