“That Flower Feeling” Webinar Successfully Explores Evolving Strategies for Marketing Flowers as Essential Self-Care Products
That Flower Feeling (TFF) recently hosted a transformative webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” moderated by Chris Drummond, TFF Advisory Board Chairman. The event brought together a panel of esteemed experts, including Kristin Gilliand from Gardens America, Jackie Levine of Central Square Florist, Debora Steier, a TFF Unit Sales Task Force member and retired Director of Floral at Albertsons, and Lenny Walker from Kennicott Bros. Company. …