The rebrand comes with two exciting line expansions: the launch of Fruit+ (“Fruit Plus”), Baldor’s first Urban Roots fruit line, and Cantina-Style Salsa, both inspired by global flavors and designed for on-the-go consumers seeking healthy, adventurous snacks. …
WP Rawl decided to rebrand to improve brand recognition across its diverse product lines. By doing so, they aimed to better connect the brand with the farm. They added “Farms” in the brand name to make it clear to consumers that they are the farmer behind the label of the products they enjoy. …
Katzman announced the appointment of Stefanie Katzman, fourth generation in her family’s business, to CEO. Under Stefanie’s leadership, Katzman is rebranding to a family of produce companies and debuting a new logo, look and feel. …
Lantana Foods continues to reinvent the hummus category with a fresh rebrand. Carving a new niche for its distinct flavor combinations, the new packaging – which is fully recyclable, appealing to sustainability-minded consumers – positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors. Mouth-watering food photography and creative usage ideas – think a bright red strawberry with a dollop of Dark Chocolate Hummus – inspire shoppers. …
The rebrand includes a new name, logo, and brand identity that honors the legacy of the past while embracing a modern and vibrant future. A Joy Catering continues to offer the same high-quality services, creativity, and dedication that clients have trusted for over 30 years. …
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