Funding Supports Newfoundland Mussel Marketing Campaign

The provincial mussel industry will engage in a new promotional campaign aimed at increasing sales in Canada, the U.S. and China with support from the provincial government’s Fisheries Technology and New Opportunities Program, it was announced.

Derrick Dalley, Minister of Fisheries and Aquaculture, announced $86,000 in funding to be used to co-ordinate marketing activity across the industry, expand participation at international tradeshows, and promote the quality and sustainability certifications that producers and processors have recently earned.

“Consumers in markets throughout the world are demanding high quality seafood produced in an eco-friendly manner, and so there is potential for our mussels to attract greater international attention with a strong campaign,” Dalley said in a news release.

The marketing initiative is being organized through the Newfoundland Aquaculture Industry Association.

To read the rest of the story, please go to: The Telegram