McDonald’s Undertakes Pilot Project For Sustainable Beef Practices
June 15, 2015 | 1 min to read
Fast food giant McDonald’s is conducting a global beef sustainability pilot project in Alberta with about 100 ranchers in the province expressing interest in participating.
McDonald’s said it has identified beef sustainability as a key business priority and is committed to being more progressive in partnering with industry to advance sustainable practices. It has committed to begin purchasing a portion of its beef from verified sustainable sources in 2016.
The pilot project is aimed at establishing an independent verification process in partnership with multiple stakeholders, using the global principles and criteria ratified by the Global Roundtable for Sustainable Beef.
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