Olivia’s Organics Debuts Organic Greenhouse Salad Program and Organic Crunch Program at Organic Produce Summit

CHELSEA, Mass. – Olivia’s Organics, the #1 organic packaged salad brand in the Northeast based on syndicated market share, has announced the debut of its new Organic Greenhouse Salad Program and Organic Crunch Program, expanding its portfolio with innovative new offerings designed to deliver exceptional freshness, texture, nutrient density, and flavor while bringing new excitement to the organic packaged salad category.

The new products will make their official debut at the Organic Produce Summit in Monterey, California, where attendees are invited to visit State Garden at Booth #701 to experience the new lineup firsthand.

The Organic Greenhouse Salad Program features 100% greenhouse-grown organic baby leaf salads available in both 4-ounce and 8-ounce packages, including Organic Green Leaf Crunch and Organic Green & Red Leaf Crunch. Grown entirely in State Garden’s certified organic greenhouse, the program delivers exceptional freshness, consistency, year-round availability, and a crisp eating experience that sets a new standard for premium organic salads.

Building on the success of those greenhouse-grown offerings, Olivia’s Organics is introducing its new Organic Crunch Program—four innovative salad blends developed to deliver a fresh, flavorful eating experience with exceptional crunch and texture.

Each blend begins with premium crunch lettuces and combines them with organic greens consumers already crave—including arugula, spinach, kale, and other complementary baby leaf varieties—to create distinctive flavor profiles and satisfying texture in every bite.

The Organic Crunch Program includes:

• Peppery Crunch
• Buttery Crunch
• Crimson Crunch
• Power Crunch

Together, the offerings provide retailers with a broader portfolio of premium organic salads that delivers meaningful innovation, greater consumer choice, and new opportunities to grow the organic packaged salad category.

“As the Northeast’s leading organic salad brand, we’ve always believed our responsibility is not only to lead the category, but to continue moving it forward,” said Mark DeMichaelis, President & CEO of State Garden. “Our new Organic Greenhouse Salad Program and Organic Crunch Program represent the next step in that commitment. We’re uniquely positioned to offer retailers a differentiated portfolio that delivers a bolder, more robust flavor profile that tastes closer to the earth—not engineered away from it. We’re excited to introduce these products at Organic Produce Summit and bring them to store shelves throughout the Northeast.”

Developed through extensive consumer insights and category research, the programs are designed to provide retailers with differentiated offerings that help drive incremental growth while meeting consumers’ increasing demand for premium fresh products that deliver both outstanding taste and texture.

“Consumers are looking for a better eating experience,” said Tom Thompson, Chief Revenue Officer of State Garden. “Our Organic Greenhouse Salad Program demonstrates what’s possible with 100% greenhouse-grown organic production, while our new Organic Crunch Program builds on that innovation by pairing premium crunch lettuces with varieties consumers look to add for flavor and nutrition, including arugula, spinach, and kale. Together, they create a differentiated portfolio that gives retailers new ways to excite shoppers, increase household penetration, and drive growth across the organic salad category.”

Visitors attending the Organic Produce Summit are invited to stop by Booth #701 to meet the State Garden team and learn more about the company’s expanding portfolio of premium organic offerings.

About Olivia’s Organics

Olivia’s Organics is an organic produce brand proudly rooted in the heritage of State Garden, a fourth-generation, family-owned business founded in 1938. A pioneer in the organic space for nearly two decades, Olivia’s offers a range of organic tender leaf salads and blends, butternut squash, celery, and more. With every purchase, a portion of proceeds goes directly to Olivia’s Organics Children’s Foundation to support children’s charities operating in the communities where Olivia’s Organics products are sold. Learn more at www.oliviasorganics.org.

About State Garden

State Garden is a fourth-generation family business committed to helping all families eat better and live better. With roots as a produce cart in Boston’s North End, the company has been providing the freshest, highest quality produce to food markets for nearly a century. Today it is a leading supplier of organic, conventional, and greenhouse-grown tender leaf lettuce, spinach, and celery hearts in the Northeast and beyond. Its brand portfolio includes Olivia’s Organics, Northeast Fresh, and private label offerings.