Church Brothers Farms Reimagines Conventional Salad Category With New Three-Tier Assortment
October 1, 2026 | 2 min to read
SALINAS, Calif. — Church Brothers Farms, a vertically integrated fresh produce grower and shipper, has announced a new conventional salad blend lineup organized into three distinct, shopper-friendly categories: Toppers, Tender & Sweet, and Crisp Classics.
The new architecture spans 12 varieties and is designed to make it easier for shoppers to find the right product for every meal occasion while giving retailers a cleaner, more intuitive assortment to merchandise.
Toppers are built for adding crunch, color and texture, including finishing touches for tacos, grain and protein bowls, sandwiches or salads. Tender & Sweet features softer greens with broad appeal for salads, wraps and everyday meal prep. Crisp Classics delivers the familiar romaine and lettuce blends shoppers already know and trust, serving as a reliable foundation for a wide range of meals.
“Our goal was to rethink the conventional salad blend category through the eyes of the shopper,” said Tracy Carranza, VP of Retail Sales at Church Brothers Farms. “We saw an opportunity to simplify a lineup that can sometimes feel overwhelming at shelf. Rather than asking shoppers to navigate a large assortment of similar products, this new structure clearly communicates what each group brings to the meal and how it can be used.”
The launch is paired with a packaging system that clearly differentiates each category at shelf while maintaining a cohesive Church Brothers Farms brand identity.
“We wanted the packaging to tell a clean and simple story,” said Jon Gutierrez, Senior Brand Manager at Church Brothers Farms. “Each category is clearly identified, so shoppers can scan the case and immediately understand what they’re looking at without having to read every label. It’s a small design choice, but it makes a big difference in how quickly someone can find what they need.”
The new conventional salad lineup will make its debut at the IFPA’s Global Produce & Floral Show in Orlando on October 15–16. Visit Booth 2079 to learn more.
About Church Brothers Farms
Church Brothers Farms is a leading grower, processor and shipper of fresh produce with operations throughout California, Arizona and Mexico. The company supplies a full line of fresh vegetables, salads and value-added products to retail, foodservice and wholesale customers across North America.
Headquartered in Salinas, California, Church Brothers Farms is committed to delivering quality, innovation and service from seed to shelf.