That Flower Feeling to Unveil Groundbreaking Texas Test Market Results at Upcoming Town Hall
September 10, 2025 | 2 min to read
In Carlsbad, CA, the initiative That Flower Feeling invites the floral industry to a Town Hall webinar revealing the successful results from its Texas test market. Over three years, TFF has promoted flowers as essential for self-care and mindfulness, leading to increased sales and consumer engagement. Attendees will gain insights into sales metrics, consumer trends, and real-world examples, showcasing TFF's national momentum to encourage more frequent floral consumption.
Carlsbad, CA — That Flower Feeling (TFF), a national initiative inspiring “more Americans enjoying more flowers more often,” invites the floral industry and community supporters to a special Town Hall webinar where the powerful results of its Texas test market will be revealed. This event is an opportunity to see definitive proof of the campaign’s efficacy, with raw data and key insights underscoring substantial increases in both sales and consumer engagement.
Over the last three years, That Flower Feeling has championed flowers as an everyday self-care essential—empowering consumers to embrace the joy, mindfulness, and personal benefit of flowers far beyond traditional occasions. With Texas’s test market now demonstrating clear, measurable growth, TFF is expanding its focus: encouraging flowers for mindfulness, gift-giving, self-care, and home décor.
During the webinar, attendees will experience a comprehensive breakdown of the Texas results, including specific sales metrics, consumer behavior trends, and real-world examples from participating retailers. The panel will present a clear blueprint showing how That Flower Feeling’s approach is generating measurable national momentum for floral consumption.
Event Details
Date: September 11, 2025
Time: 12:30 PM EST
Registration: Register Here
Panelists Include:
- Chris Drummond, Chairman of the Board and Owner, Penny’s by Plaza Florist
- Joe Don Zetzsche, Vice Chairman of the Board and Owner, Rocking Bar Z Consulting
- Vanessa Leite, Executive Director, That Flower Feeling
Don’t miss this chance to get behind-the-scenes insights, connect with industry leaders, and learn how the campaign’s strategic expansion will help everyone in the floral sector deliver more flowers to more Americans—more often.