That Flower Feeling Announces Strong Q1

Carlsbad, CA – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with broadened industry support, welcoming a wave of new contributors dedicated to inspiring more Americans to enjoy flowers more often. This growing coalition reinforces the campaign’s mission to position flowers as everyday staple. This growing coalition reinforces the campaign’s mission to position flowers as a versatile lifestyle essential—shifting the consumer mindset from ‘special occasion’ gift-giving to everyday home decor, mindfulness, and self-care.

“Flowers have a unique ability to uplift mood, reduce stress, and foster meaningful human connections,” said Joe Cimino, Senior Director – Ornamental Business Group at Sakata Seed America. “Our involvement in ‘That Flower Feeling’ aligns perfectly with our mission to enhance lives through the beauty and benefits of plants. We are excited to support an initiative that not only drives demand but also educates consumers on the everyday value of flowers.”  

 Growing base of renewed supporters  

In Q1, That Flower Feeling received a strong showing of renewed support from companies and individuals who recognize the long-term value of a national, category-wide marketing effort for flowers.  Renewing contributors include:

• Bas Pellenaars
• Danziger 
• Details Flowers Software
• DVFG
• Flowers and Fancies
• Flowers by Michelle
• Jennifer Garbarek
• Jet Fresh Flowers
• Norton’s Florist
• Priyanka Thairani
• Renee Tucci 
• Susan Piland
• Woods Flowers

 New Donors Fuel Campaign Expansion  

Alongside renewals, several new donors joined the movement in Q1, providing critical resources to expand digital media, audio advertising, and consumer-facing content under the “Just Add Flowers” campaign platform.  New paid contributors include:

• Choice Farms
• Falcon Farms
• Field and Farms (Bandy Ranch)
• Flower Clique
• Flowergeneral.com by Carlstedt’s
• Natural Flowers
• Patterson’s Flowers
• Richardson’s Florist
• Royer’s Florist
• Stellar Bouquet
• The Valley Springs

That Flower Feeling continues to see a broadening of support as the 2026 campaign gains speed. Following a productive first quarter, the initiative is proud to welcome Sakata Seed as our newest Q2 contributor.

Furthermore, the foundation’s 2026 reach is being bolstered by key commitments pledged during the first quarter from:

• Danziger
• Mellano & Company

“These commitments demonstrate strong confidence in our strategy, but they also serve as a reminder that consistent national impact requires consistent industry investment,” said Vanessa Leite. “As these pledges convert to active funding, we can sustain our current reach and begin to scale. To move from digital-only to a truly omnichannel presence, we need the entire industry to step up as stakeholders in this work.”

Why Your Investment Matters

National marketing at this scale is a collective undertaking; it requires direct financial support to stay competitive. Funding is the engine that allows That Flower Feeling to achieve what no single company could do alone. Every contribution directly powers:

• Influencer & Creator Partnerships: Collaborating with trendsetters on TikTok and Instagram to show flowers in real-world settings—as home decor, self-care rituals, and “just because” moments.
• Targeted Digital Placement: Maintaining a consistent presence on Pinterest and YouTube to ensure flowers are the first thing consumers see when looking for home and lifestyle inspiration.
• High-End Creative Production: The ongoing development of “Just Add Flowers” content—ensuring our messaging remains fresh, humorous, and emotionally resonant.
• Expansion Potential: Increased funding is the key to unlocking new channels, such as streaming audio and radio advertising, to reach consumers during their daily routines and commutes.
  
  “That Flower Feeling is an industry-funded utility. It exists only because of the companies that prioritize it,” Leite added. “These Q1 commitments are the foundation, but expanded support is essential to ensure we don’t just reach Americans once but become a permanent part of their weekly shopping habits.”

 About That Flower Feeling  

That Flower Feeling is a 501(c)(6) collaborative initiative funded by stakeholders across the floral supply chain to promote the use and enjoyment of fresh flowers in the United States.  Through its national “Just Add Flowers” campaign, the organization aims to increase per-capita floral consumption by positioning flowers as a simple, accessible form of daily self-care.  Leveraging digital, social, and audio advertising, as well as free marketing assets for industry partners, That Flower Feeling works to drive demand that benefits growers, wholesalers, florists, and allied businesses.

For more information or to support That Flower Feeling, visit www.thatflowerfeeling.org.