That Flower Feeling Announces Exclusive Stakeholder Roundtable Event to Shape the Future of the Floral Industry

San Marcos, CA — That Flower Feeling, the leading marketing association and foundation dedicated to promoting everyday floral consumption, is excited to announce an exclusive virtual Stakeholder Roundtable scheduled for Thursday, July 17th, 2025, at 12 PM EST. This event is a unique opportunity for contributors to engage directly with the That Flower Feeling Board of Directors and Managing Director in an interactive and impactful discussion.

The roundtable is designed to foster open dialogue with those who have supported That Flower Feeling in the past 12 months. Attendees will have the chance to:

• Discuss findings from an upcoming pre-roundtable survey
• Explore the current campaign direction and its impact on increasing floral consumption in the U.S.
• Brainstorm innovative ideas to reinvigorate industry support
• Participate in an open Q&A forum
• Receive an exclusive sneak peek of the next groundbreaking campaign

“We value the insights and feedback from our contributors as we work collaboratively to grow and strengthen the floral industry,” said Vanessa Leite, Managing Director of That Flower Feeling. “This roundtable is not just another meeting—it’s a vital conversation to ensure our efforts are aligned for maximum impact.”

Registration and Participation

Attendance will be limited to maintain an intimate and productive environment. Contributors interested in participating must register by Wednesday, July 9th, 2025, to secure their spot and receive the Zoom link for the event.

To register, please visit this link.

Pre-Roundtable Survey

To help tailor the discussion to the priorities of attendees, That Flower Feeling requests all participants complete a brief pre-roundtable survey available here.

Invitation to New Contributors

Those who have not yet contributed but are passionate about advancing the floral industry are encouraged to become contributors. Joining the campaign provides access to exclusive events like this roundtable and supports ongoing efforts to increase floral consumption across the United States.

To learn more and contribute, please visit: www.thatflowerfeeling.org/donate

About That Flower Feeling:

That Flower Feeling is a national marketing campaign designed to promote the joy and benefits of flowers. Funded by floral industry leaders, TFF aims to increase flower consumption by highlighting the positive impact of flowers on emotional well-being, creativity, and connection. Through innovative marketing strategies and partnerships, TFF continues to inspire people to experience the power of flowers in their daily lives.

For more information about That Flower Feeling and its initiatives, please visit thatflowerfeeling.org.