Syngenta Flowers is putting the spotlight on the best products for the winter selling season and will launch a totally new product that will give an explosion of colour in the summer. The number one breeder is working on innovative products and techniques with partners around the globe. You can see the beauty that flourishes as a result at our brand new stand during the fair.
Continuously renewing, not only in own breeding but in other areas as well. It is essential to keep offering the products our customers want. This is why Syngenta Flowers is constantly on the lookout for partnerships, this will be demonstrated during the IPM. For example, our Cyclamen portfolio has been expanded considerably with the acquisition of Varinova. The same applies for Dahlias with Verwer genetics and hobby vegetables from Floranova assortment including the Vegetalis range.
Collaboration and innovation go hand in hand at Syngenta Flowers. An example is OptiFreeze, a groundbreaking technology that significantly improves the shelf life and quality of cuttings. After extensive testing, this technology will soon be used commercially and introduced in the market. The Syngenta Flowers team is happy to explain to you in person the many benefits this has for the customer.
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