SAF Launches Resource Package for New Floral Industry Entrants
September 15, 2025 | 3 min to read
In Alexandria, VA, the Society of American Florists (SAF) has unveiled the New Industry Entrants Resource Package, a comprehensive toolkit aimed at easing the entry into the floral industry. According to Kate Delaney, SAF’s Director of Education, these resources promote early knowledge acquisition, aiding individual success and business retention. The package covers key topics like industry basics, trends, realistic work expectations, and networking opportunities, and is accessible to both members and non-members on the SAF website.
Alexandria, VA – The floral industry is made up of diverse segments and a complex global supply chain. With so much to understand and navigate, getting started in the industry can feel overwhelming. To help simplify the process, the Society of American Florists (SAF) has launched the New Industry Entrants Resource Package, a ready-to-use toolkit that provides essential knowledge and practical tools for a smooth entry into floral careers.
“These tools are designed for anyone entering or even expanding their role in the floral industry,” said Kate Delaney, SAF’s Director of Education. “By providing floral professionals with knowledge and resources early on in their careers, we’re helping individuals succeed, businesses retain talent, and the industry as a whole grow stronger.”
SAF’s New Industry Entrants Resource Package encompasses:
- Industry Basics: A 30-minute overview of the industry, including insights into the floral supply chain, sustainability practices, and research on the health benefits of flowers.
- Challenges & Opportunities: Key data on consumer behavior, industry trends, and forecasts to encourage strategic thinking.
- Working in the Industry: Realistic expectations about shop life, essential skills, and the seasonal rhythms of floral work.
- Practical Tools & Networking: Access to webinars, professional development opportunities, and SAF’s Floral Education Hub.
Whether you’re a manager onboarding new hires, an independent designer looking for business insights, a student, or someone exploring a floral industry career, this toolkit provides a strong foundation for long-term success.
The New Industry Entrants Resource Package is available to members and non members on SAF’s website and is updated regularly with new tools and content.
About The Society of American Florists
The Society of American Florists is the association that connects and cultivates a thriving floral community through training, education, marketing resources and advocacy. Our vision: The power of flowers in every life. For more information, visit SAFNow.org.