Plantarium introduces Greenspiration as the new theme for the next edition of the trade fair. This marks the start of a new path, which is designed to emphasise the original core values of the trade fair – the ultimate platform for growers – and to attract more visitors and participants.
During IPM in Essen, Plantarium talked extensively to visitors, who shared their most important areas of interest and their reasons for visiting the trade fair. These conversations reaffirmed the choice for the new theme. Few responses were the same or fell into the same category, but all of them shared one common denominator: inspiration. In particular, lengthy discussions were also held with Dutch participants who had stands at IPM. Everyone agreed that Plantarium is an important trade fair that plays a key role for growers and that deserves a strong platform of its own, and certainly with an international perspective.
At Plantarium, Greenspiration was reflected in the myriad of novelties and diverse products exhibited by the growers and breeders who attended. In its new set-up, Plantarium will focus on expanding the growers’ field, which will be given a central location as the original core value of the trade fair. This set-up will feature the novelties, innovations and field inspections more prominently. This is essentially the green gold of the trade fair, which has great appeal for the broader public, both in the Netherlands and abroad.
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