Costa Farms Grows Its National Presence with Consumer-Facing Events in NYC

PlantCon and Immersive Media Event Reinforce Brand’s Push Toward the Consumer Market

Costa Farms continued its momentum as a leading voice in indoor plant culture with a series of activations in New York City this season, part of a broader push to build stronger connections with today’s plant-loving consumers.

“Costa Farms isn’t just a grower, we’re a brand,” said Mari Carrasquillo, VP of Marketing at Costa Farms. “We’re meeting consumers where they are, from social to retail to real-life experiences. Being in New York gives us a platform to inspire, educate, and innovate in a way that only Costa Farms can.”

The first stop was PlantCon NYC, a two-day event held August 30–31 at Pier 17, where Costa Farms teamed up with Plant Choir to help visitors literally tune in to the frequencies of plants. With a lush, education-driven booth, Costa Farms hosted Q&As with its in-house experts, dished out plant facts, and engaged thousands of plant lovers with exclusive giveaways and sneak peeks of trending varieties.

PlantCon NYC brought together thousands of houseplant enthusiasts, content creators, and industry leaders for two days of panels, workshops, and vendor activations, marking it as one of the fastest-growing consumer plant events in the country.

“Costa Farms is leading the way in bridging the gap between hobbyists and industry by showing up in the spaces that plant people love.” said Kenny Kong, President and Founder of PlantCon. “They’re making plant hobbyists feel seen, valued, and engaged in a way that other growers and large brands have failed to do. Their ability to connect makes Costa’s booth stand out at every event they attend, not just PlantCon!”

Building on that momentum, Costa Farms next hosted an exclusive media event in Manhattan, designed to showcase plant styling inspiration and product innovation. The event brought together editors, influencers, and stylists for a meet-and-greet with plant stylist and author Hilton Carter and Costa Farms’ horticulturist Justin Hancock.

Guests were invited to explore a “Nature nook”, learn about the trend of collecting, and see for themselves the emotional and aesthetic benefits of living with plants. Attendees received grow tips, content inspiration, and a first look at Costa Farms’ 2026 collection.

“We want plants in every corner of every home,” said Hilton Carter, plant stylist, author, and creator. “Costa Farms gives people more than just plants; they offer the tools and the vision to create something meaningful in their own homes.”

Both activations are part of Costa Farms’ multi-year integrated marketing campaign, which blends live experiences with data-driven outreach, affiliate support, influencer partnerships, and digital storytelling —the goal is to elevate the Costa Farms brand from shelf to screen to soul.

For more information about Costa Farms and its products, visit www.costafarms.com.

About Costa Farms

At Costa Farms, it’s in our DNA to grow, and we’re passionate about plants! So much so that we grow more than 1,500 varieties on 5,200 acres. Costa Farms is a leading global grower of tropical plants, specializing in producing high-quality foliage plants and flowering plants. Committed to innovation and sustainability, Costa Farms offers a diverse range of products to meet the needs of consumers.