CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers Scholarship administered by AFE.
“Supporting the efforts of the American Floral Endowment by continuing to fund the CalFlowers Scholarship is a worthy investment and a genuine measure of our commitment to nurture and sustain the floral industry,” says Steve Dionne, executive director of the Fallbrook, CA-based association. “With longevity in mind, this substantial gift is a recognized way to fuel one of our many endeavors — to assure Floral has a sound future with top talent coming into the industry.” Created for undergraduate students attending an accredited California college or university, or for California residents attending a U.S. university or accredited college, the CalFlowers Scholarship was initiated in 2018. To date, the donation amount from CalFlowers to AFE for the designated scholarship fund has reached $200,000.
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