New Packaged Facts Study Published On Natural & Specialty Cheeses

Rockville, Md – "Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 5th Edition," a new report from Packaged Facts, presents a detailed analysis of the U.S. consumer market for natural and specialty cheese sold directly to consumers through retail outlets, including "bricks and mortar" stores as well as catalogs, Internet sites and others. It outlines key issues and trends affecting the overall market and analyzes all product categories and segments of natural and specialty cheeses.

The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2009–2013 and projections for 2014–2018. Retail channels that sell consumer natural and specialty cheese are covered and considered in arriving at market size and trends, and competitive analysis. To add context and perspective, information and insight are provided for processed cheese and non-dairy cheese products, as well as the foodservice and global cheese markets.

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers; IRI, which tracks data in mass retail outlets; publications and other market research sources. Our analysis of consumer trends relies on data from several sources including government reports, a national online consumer usage survey conducted in January/February 2014 by Packaged Facts, and Simmons National Consumer Surveys for Spring 2004 through Summer 2013 from Experian Marketing Services.

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