Martin Braun-Gruppe Strengthens its Frozen Bakery Division with the Acquisition of Hoff’s Bakery

February 26, 2025 Martin Braun-Gruppe

Martin Braun-Gruppe, which consolidates the food activities of Geschwister Oetker Beteiligungen KG, is pleased to announce the successful acquisition of Hoff’s Bakery, based near Boston, Massachusetts. With this acquisition, one of Europe’s leading providers of bakery ingredients and premium frozen baked goods, expands its Frozen Bakery Division and takes its first step into the U.S. food market.

Walmart is Selling Vintage-Style Heart Cakes, Sparking Backlash from Local Bakers

February 26, 2025 Joseph Lamour, Today

A debate has been raging on TikTok over Walmart’s vintage-style heart-shaped cakes, the retailer’s take on the photogenic, Victorian-inspired piped pastries, which have long been popular on social media.

A Party in Every Bite: Rich’s Introduces Celebration Cookie From Gourmet Brand Christie Cookie Co.

February 25, 2025 Rich’s

Consumers can turn every day into a colorful celebration with the new Christie Cookie Co. Celebration Cookie from Rich Products (Rich’s). Offering a party in every bite, the Celebration Cookie features a premium sugar cookie base made with real butter, vanilla, and birthday cake flavor then packed with colorful sprinkles, rich white chocolate, and fluffy marshmallows for an ultimate fresh-baked cookie worthy of any celebration.

Cocoa Leaders Unite to Embrace Innovation in the Face of Unprecedented Challenges at WCF Partnership Meeting

February 25, 2025 World Cocoa Foundation

Political and economic instability in recent weeks – from the delay and simplification of regulation to the freeze on international development funding and soaring cocoa prices – are further straining a global cocoa sector already grappling with profound challenges. In response, the World Cocoa Foundation (WCF) Partnership Meeting will convene global leaders to drive collaboration, accelerate innovation and build long-term resilience across the supply chain.

iba 2025: Design Competition ‘Bakery of The Future’ Launched

February 24, 2025 iba

Artisan bakery is one of the focus topics. In order to master the current challenges in sales, innovative ideas in the area of shopfitting are in demand. Passionate visions from participants and students are being sought in the run-up to iba: the design competition ‘Bakery of the Future’ is inviting all creative minds to take part in the competition and submit their visions by 21 March 2025.