Viral Dubai Chocolate Trend: A Sweet Opportunity for Bakers, Patissiers, and Chocolatiers Alike
January 30, 2025 | 1 min to read
The Dubai chocolate trend captivates food lovers globally, sparked by a chunky chocolate bar from Fix Chocolate filled with pistachio and crispy knafeh. With social media showcasing the bar's oozy filling, it rapidly gained popularity as the "Dubai bar." This surge in demand has inspired chocolatiers and bakers around the world to create their own decadent versions, making this flavor combination a must-try for dessert enthusiasts everywhere.
The Dubai chocolate trend is everywhere. Whether it’s in your TikTok timeline, local supermarket or high-street coffeeshop, pistachio and knafeh is the it flavor combination for treats. Why not get in on the action and serve up some Dubai decadence of your own? For bakers, patissiers, and chocolatiers, this is a golden opportunity to create crave-worthy, textural treats that consumers are longing for.
How it All Started
The trend began with a chunky chocolate bar by Fix Chocolate, filled with gooey pistachio paste and crispy toasted knafeh pastry. Social media exploded with videos of people breaking open the bar, delighting as the oozy filling spills out. Initially exclusive to Dubai, it quickly became known as the “Dubai bar” or “Dubai chocolate”. Demand surged quickly, prompting chocolatiers and confectioners worldwide to craft their own takes on the Dubai bar.
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