Bakery
Puratos Unveils 'Beyond Clean Label' Ingredient Innovation at IDDBA 2026
That shift is supported by Puratos' Taste Tomorrow research, which shows that while transparency is expected, purchase decisions are still led by enjoyment. Taste, texture and visual appeal remain the primary drivers in bakery, making it critical that cleaner formulations deliver without compromise.... Read more
June 2, 2026 | 4 min to read