From Snacks to Staples: Fresh Sourdough Applications
September 2, 2025 | 1 min to read
Despite claims that the sourdough trend has peaked, it remains a dominant and rapidly growing force in the bakery industry, extending beyond traditional bread to include items like croissants and pizza. The trend is bolstered by pop culture mentions, such as Taylor Swift discussing her sourdough thoughts on the New Heights podcast, where she experiments with flavors like blueberry lemon and funfetti. As consumer interest continues to rise, the enthusiasm for sourdough innovations only strengthens.
The sourdough trend is over its peak? Think again! According to our online data, it is still the biggest and one of the fastest-growing trends in the bakery industry. The application of sourdough is spreading far beyond bread. Even further than croissants, pizza, brioche and cruffins.
If you needed more proof that this movement is here to stay, just look to pop culture: Taylor Swift recently revealed on the New Heights podcast that she thinks about sourdough “60% of the time,” experimenting with loaves like blueberry lemon, cinnamon swirl and funfetti.
With icons embracing it and consumers craving new applications, the sourdough hype is only getting stronger. Discover just how far you can take it with these fresh ideas.
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