Trend Spotting With Sun Valley Group: Millennial Pink

"I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles."
                                                                                                    -Audrey Hepburn

Are you tapping into the Millennial Pink craze which continues to grow?  Millennial Pink is close to what we would call “rose pink” in the floral world, but as this trend continues, the definition of Millennial Pink is really becoming much broader and now encompassing many shades of pink, from nearly apricot to just shy of traditional pink. 

Last year, one of the two Pantone Colors of the Year was Rose Quartz 13-1520, this was in recognition of this pink hue’s popularity.  However, where Pantone puts a very fine point on their color of the year, this color’s popularity has been evolving and expanding across the cultural touch points which make a color popular.

To read the rest of the story, please go to: Sun Valley Group's Flower Talk