WOOSTER, Ohio – Renowned for bringing premium meats to the table, Colorado Premium Foods, Greeley, has launched a new line of aged, perfectly-portioned steaks and beef tips that zeros in on consumer needs. The company’s Truly Simple™ brand is partnered with Certified Angus Beef ® brand cuts to help all consumers – specifically millennials, boomers and nutritionally conscious consumers – enjoy great-tasting beef, smart portion sizes and preparation ease.
“Consumers are asking for ease and simplicity in lean meats and the Truly Simple™ brand delivers,” says Kevin LaFleur, president of Colorado Premium Foods. “We start with top-quality aged steaks cut to 1½- inch thickness. With our simple instructions for cooking the perfect steak and recipes on the package, consumers can count on these products to give them exactly what they’ve been seeking in the meat case.”
For this exclusive product line, Colorado Premium begins with the Certified Angus Beef ® brand, which meets 10 exacting quality standards for incredible juiciness, unparalleled tenderness and exceptional flavor. Then, the company’s butchers expertly portion, trim and age the Truly Simple™ products for richer flavor in each 4-ounce serving. Center-cut ribeye, striploin and sirloin steaks are cut 1-1/2 inches thick and merchandised two steaks per package. Rib cap filet, flat iron filet and aged beef tips also offer two servings per 8-ounce package.
These Truly Simple™ products made with the Certified Angus Beef ® brand deliver benefits to retailers and consumers alike. At store level, retailers can age the beef 21 days in the case in the same package. Consumers can freeze the items in the package, or serve a delicious, nutritious entrée in 8 minutes. Vacuum-sealed packaging also makes for easy cleanup. Plus, nutrition-forward messaging on the label clearly communicates beef’s beneficial protein and overall nutrient content per 200-calorie portion.
“Consumer demand for great-tasting beef continues to rise,” says Tracey Erickson, vice president of marketing for the Certified Angus Beef ® brand. “With these products, customers can enjoy the beef’s complete package of great taste, nutrition and convenience in a satisfying portion size.”
About Colorado Premium Foods
Founded in 1998, Colorado Premium Foods produces a distinctive selection of premium meats for the nation’s largest restaurant and retail channels. The company’s experienced specialists and professionals, based in Colorado and Illinois fabricate to demanding safety standards and require unmatched quality in products, processes and procedures. Colorado Premium Foods offers more than 50 brands of private-label meats and restaurant-ready entrées, expanding the team’s comprehensive focus that unites quality, safety and innovation. Global market share includes Central America, the Caribbean, Philippines, Taiwan and Middle East.
About the Certified Angus Beef ® brand
Founded in 1978 by real Angus cattlemen, the Certified Angus Beef ® brand is the original Angus brand and the only one owned through the family ranchers of the American Angus Association®. The brand unites this collection of family ranchers with restaurants and grocery stores to deliver great-tasting beef. Known for exceptional quality and generous marbling, the Certified Angus Beef ® brand strictly adheres to 10 exacting quality standards that give it incredible juiciness, unparalleled tenderness and exceptional flavor. For more information, visit www.certifiedangusbeef.com, read the brand’s blog at www.GoRare.com, or look for the brand on Facebook, Twitter, Pinterest and Instagram.
Source: Certified Angus Beef ® brand
