Alaska Seafood Marketing Institute Promotes Alaska Seafood Through Chefs

The Alaska Seafood Marketing Institute is partnering with chefs.

The Chefs’ Samples Program – Middle East, North Africa, and West Africa (MENAWA) – runs from July 2026 through June 2027.

ASMI is launching the program across the MENAWA market to build awareness of Alaska seafood, encourage product trials, and generate future trade opportunities.

11 different Alaska seafood products were imported and distributed to chefs for training, menu development, competitions, and product evaluations.

From July-September 2026, the first wave of sampling among chefs started – featuring wild Alaska pink salmon and Alaska salmon roe. Participating chefs highly valued the opportunity to handle, prepare, and evaluate the products in their own kitchens, with feedback consistently highlighting the exceptional taste, texture, and quality of the seafood.

The positive response helped position Wild Alaska seafood as a premium benchmark against competing origins while building momentum for expanded sampling activities throughout the remainder of the program year.