Terra Nova Unveils Dragon-Inspired Heuchera FYRE WING Series and New Catalog

CANBY, Ore. – Terra Nova Nurseries, a global leader in plant breeding, has announced the release of the Heuchera FYRE WING™ Series, which is the first lace-leaf heuchera collection in the world and a groundbreaking new morphology for the genus. The dragon- and gemstone-inspired series, along with Terra Nova’s 2026-2027 catalog and additional new and returning perennial varieties, will be on display at the company’s Cultivate 2026 exhibit booth.

Terra Nova Nurseries’ Heuchera FYRE WING Series represents one of the most significant breeding achievements in the company’s history. Originating from a rare breeding breakthrough and years of careful selection and stabilization, the collection features deeply cut, lace-like foliage unlike any heuchera previously available in the horticulture industry.

With leaves that appear to unfurl like finely laced dragon wings, the FYRE WING Series transforms Terra Nova’s rare breeding breakthrough into a heuchera collection rooted in both botanical innovation and imaginative storytelling. The series’ seven inaugural varieties are inspired by dragon lore and the treasured gemstones long associated with these mythical creatures, with each heuchera displaying foliage colors that echo the depth, glow and character of its namesake gem. The new series introduces finishing growers, brokers, retailers and gardeners to a new world of heuchera defined by dramatic texture, gem colors and the unmistakable mystique of dragons.

The non-GMO collection is protected by utility-patented genetics and draws inspiration from eastern and western dragon mythology. According to dragon traditions and lore, dragons are notorious for hoarding treasures, specifically gold and gems, which form the shells of their eggs. To celebrate this beloved folklore legend’s connection, Terra Nova has named the introductory collection of the FYRE WING Series varieties “The Seven of the Lace Crown,” which includes seven brand-new heuchera varieties in colors reminiscent of precious gemstones—‘Amber’, ‘Heliodor’, ‘Hematite’, ‘Jadeite’, ‘Jet’, ‘Rhodonite’ and ‘Spinel’. Each of these represents a unique expression of color found in nature and is seen in the stunning foliage colors of the new plants.

“Since Terra Nova’s start in 1992, we’ve introduced more than 1,000 new plant varieties, each unique in their own way. However, some new plants or series are developed that simply stand out from the rest,” said Chuck Pavlich, director of new product development at Terra Nova Nurseries. “The Heuchera FYRE WING Series has that special, one-in-a-million quality. The deeply cut, lace-like foliage creates a level of texture and dimension that hasn’t existed in the category until now.”

The seven varieties in the FYRE WING Series showcase a broad spectrum of eye-catching hues and qualities, each accompanied by its own lore-inspired origin story:

• Heuchera FYRE WING™ ‘Amber’, born in autumn’s golden hour and embodying warmth, features golden-amber foliage that transitions through copper and burnished copper-umber tones with the seasons.
• Heuchera FYRE WING™ ‘Heliodor’ chases light across garden paths with its deeply cut, frilled lime-green foliage, prized orange-tinted new growth, and a dense, rounded habit. Its wings shimmer like young leaves just kissed by the warmth of spring.
• Heuchera FYRE WING™ ‘Hematite’ carries the strength of iron-rich earth, displaying wonderful, dragon wing-like leaves in rich cordovan red accented by copper highlights. Bold yet grounded, ‘Hematite’ stands firm where others falter.
• Heuchera FYRE WING™ ‘Jadeite’ produces fuzzy emerald-green foliage and vigorous growth, bringing texture and freshness to mixed plantings. Its wings mirror spring’s first unfurling, and wherever ‘Jadeite’ settles, renewal quickly follows.
• Heuchera FYRE WING™ ‘Jet’, hatched beneath a moonless sky, combines black foliage and silvery hairs for a dramatic, reflective appearance unlike any other heuchera.
• Heuchera FYRE WING™ ‘Rhodonite’ showcases an unusual shifting combination of rose, violet, purple and copper on delicate-looking, finely cut foliage. Its veined leaf-wings hold blush and steel, reminding all that there is beauty in strength enduring.
• Heuchera FYRE WING™ ‘Spinel’ rose from deep twilight vineyards of lace-leaf shadows and glows in layered wine tones. Purple-bronze, lacy leaves with hints of red and silver cover this densely packed plant as it spreads its wings and takes flight as a landscape centerpiece.

Birth certificates were conceptualized and created by Terra Nova for each of the varieties and their dragon counterparts to highlight their origin stories. Each birth certificate includes the variety’s unique lore, illustrations of the dragon’s claw prints symbolic of the foliage, and the corresponding gemstone.

The collection’s varieties are supported by “The Lore of the Lace Crown” tale, which is the mythos about the “dragons” in the series and was developed by Terra Nova’s breeding and marketing teams. The Lore of the Lace Crown informational narrative serves as the new plant series’ backstory to creatively unify the collection with the world’s popular dragon fanfiction. According to the story, each variety embodies a distinct natural characteristic—warmth, light, renewal, shadow, balance, earth/ember or twilight—represented through its color, texture and growth habit.

While grounded in artistic storytelling, the lore reflects the collection’s real-world origins. Terra Nova describes the FYRE WING Series as “the living echo of a botanical breakthrough,” celebrating the rare discovery that led to the first, true lace-leaf heuchera collection.

“The ‘Lore of the Lace Crown’ gives the collection another layer of depth,” Pavlich said. “Each variety has its own personality and place within the story, but all seven are connected by the same remarkable breeding characteristics. Together, they create a magical experience that is memorable and fun for plant and dragon lovers of all ages.”

Terra Nova plans to continue expanding the series in future years as new colors and unique traits emerge from the lace-leaf breeding program. The initial seven varieties of the FYRE WING Series will be available in limited introductory quantities, with availability scheduled to increase in 2027; pre-orders are required and Terra Nova will collect orders at Cultivate 2026. Terra Nova has partnered with Bluestone Perennials to facilitate mail order purchases from the general public in spring 2027.

Visitors to Terra Nova’s Cultivate 2026 booth (#1121, #1321) will encounter an immersive dragon-themed display centered around a medieval-inspired castle and mountain backdrop. Dragons that correspond with the FYRE WING varieties will sit atop the castle’s pillars along with matching graphic banners of each dragon. Terra Nova has also designed a green, color-changing dragon featuring light-up eyes and nostrils, which will be displayed at the center of the castle.

Terra Nova conceptualized and created a comprehensive suite of creative assets to support the new series and establish a cohesive fantasy-inspired brand identity. The original story lore, custom illustrations and themed promotional items were developed to create a memorable introduction to the FYRE WING Series.

These will include miniature 3D-printed dragons, temporary dragon tattoos, stickers and lens cleaners will be displayed at the company’s show booth. The themed materials further bring the FYRE WING story to life while reinforcing the innovation and creativity behind the collection.

The Heuchera FYRE WING varieties will be showcased on the steps of the castle in Terra Nova’s booth in a gradient pattern by color, highlighting the range of gemstone tones in the new varieties.

Terra Nova will also showcase the new Heuchera FYRE WING Series on a striking 16-foot heuchera tree display. Covered in Terra Nova heuchera varieties and accented by a 7-foot dragon wrapped around its crown, the tree will be displayed in a central area of the Cultivate show floor.

All of the FYRE WING varieties are included in Terra Nova’s new 2026-2027 catalog, which follows the theme “There Be FYRE WING”. The catalog features “The Laced Wings of Seven,” an original fantasy short story behind the new collection. The story is told throughout the catalog in short excerpts, following the discovery of seven magical, colorful dragon eggs and how they came to be the “Seven of the Lace Crown.”

Terra Nova’s creative marketing team combined custom illustrations, thematic collateral and whimsical storytelling to transform the introduction of Heuchera FYRE WING Series into a fully realized brand experience, while showcasing Terra Nova’s additional new plants, proven performers and breeding innovations. The Terra Nova breeding and marketing teams also created an imaginative video narration of “The Laced Wings of Seven” story, which was narrated by Kailee Blair and can be viewed on the company’s website.

Select new varieties outside the FYRE WING Series that will be included in the 2026-2027 catalog as well as on display at the company’s Cultivate exhibit booth include Echinacea DELIGHTFUL™ ‘Prosecco’, Echinacea REVELATION® ‘Monarch’, Fragaria PRETTY, TASTY™ ‘Ruby’, Heuchera GRANDE™ ‘Carnelian’, Heuchera LITTLE CUTIES™ ‘Coco Loco’, Heuchera ‘Paris White’, Heuchera ‘Sea Glass’ and Thalictrum NOVA® ‘Star’, among others.