Costa Farms Introduces Twist.Lift.Water.: A Smarter Way to Drive Houseplant Success and Sell-Through

Innovative self-watering design supports plant performance, reduces guesswork, and builds consumer confidence.

Miami, FL — Costa Farms is simplifying the houseplant category with the introduction of its innovative Twist.Lift.Water.™ system, a patent-pending self-watering container available for the brand’s popular Trending Tropicals® collection and select Exotic Angel® Plants varieties. 

The Twist.Lift.Water.™ system is designed to help plant parents overcome one of the biggest barriers in indoor plant care: inconsistent watering. By removing the guesswork out of watering and maintenance, Twist.Lift.Water.™ builds plant success after purchase, supporting stronger sell-through and increased customer satisfaction at retail.

The intuitive design features a simple twist-and-lift system that reveals a concealed reservoir. A built-in waterwick delivers moisture to the roots as needed, preventing over- and under-watering, two of the most common causes of houseplant decline. The results: happier plants, and far less stress for the person caring for them.

“Watering anxiety is real for today’s plant buyers,” said Justin Hancock, Costa Farms’ director of research and development and brand marketing. “This new pot removes the uncertainty. The plant essentially waters itself, which builds confidence for beginners and adds convenience for experienced collectors.”

For retailers, the Twist.Lift.Water.™ pot offers several advantages:

• Supports plant health and extends shelf life
• Creates a clear, easy-to-explain value story at the shelf
• Differentiates assortments in a crowded houseplant category
• Aligns with the growing demand for low-maintenance living

By combining plant genetics with smart container innovation, Costa Farms continues to lead the industry in making plant care more accessible and more successful for modern consumers.
Whether bringing home the very first houseplant or adding to a growing collection, Costa Farms’ Twist.Lift.Water.™ system helps keep plant care simple, intuitive, and stress-free. The Twist.Lift.Water.™ pot is now available across select indoor assortments nationwide. It was given a trending new product award at the 2026 Tropical Plant Industry Exhibition (TPIE) in January. 

About Costa Farms

At Costa Farms, it’s in our DNA to grow, and we’ve been passionate about plants for 65 years. Founded in 1961, Costa Farms has grown into a leading global grower of tropical plants, producing more than 1,500 varieties across 5,200 acres. Specializing in high-quality foliage and flowering plants, Costa Farms is committed to innovation and sustainability, offering a diverse range of products designed to meet the needs of today’s consumers.