Ed Mol Joins Suntory Flowers Europe as Business Development Manager

We are pleased to announce that Ed Mol will join Suntory Flowers Europe as our new Business Development Manager, starting this month. Ed brings over 20 years of experience in the floriculture industry, along with a broad network and a sharp focus on growth and innovation.

This strategic appointment reflects Suntory Flowers Europe’s renewed ambition to expand its market presence across Europe and continue delivering high-quality ornamental plant varieties to growers, retailers, and consumers.

A Proven Leader with a Growth Mindset

In his new position, Ed will take the lead in:

• Developing new business opportunities
• Promoting Suntory’s cutting-edge genetics
• Supporting product development and variety selection
• Collaborating with our marketing team on effective product positioning

With a clear understanding of market trends and customer needs, Ed will help steer Suntory Flowers Europe’s continued success and broaden our footprint in the European floriculture market.

“Ed brings not only experience, but also fresh energy and a sharp eye for market opportunities,” says Ties Klapwijk, President of Suntory Flowers Europe. “His approach perfectly aligns with our ambition to keep innovating and strengthen our position as a leader in the ornamental plant industry.”

Building Stronger Connections & New Opportunities

Ed’s strategic vision and industry insight will be instrumental in:

• Strengthening relationships with customers and partners
• Identifying emerging growth areas
• Supporting the successful introduction of new plant varieties

His appointment reinforces Suntory’s commitment to long-term value creation through innovation, collaboration, and a passion for floriculture.