Zespri Hits Major Milestone With Fruit Reaching 100 Million+ Households Globally
February 28, 2025 | 1 min to read
Zespri has celebrated a significant achievement by exceeding 100 million households globally with its premium kiwifruit, reflecting a strong demand and robust household penetration of approximately 23 percent in key markets. Jiuann Shih, Zespri's Chief Marketing, Innovation and Sustainability Officer, expressed pride in the company's ability to capitalize on consumer enthusiasm for kiwifruit and establish a beloved brand.
Zespri is delighted to have surpassed 100 million households around the world, for the first time, with its high-quality, great-tasting kiwifruit.
The milestone reflects growing global demand with household penetration, measured via the kiwifruit marketer’s shopper panels*, now sitting at around 23 percent in Zespri’s core markets.
Zespri’s Chief Marketing, Innovation and Sustainability Officer Jiunn Shih says Zespri is proud to have continued to build on strong consumer demand for kiwifruit and establish a strong brand consumers love.
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