Zespri’s Consumer Campaign Adds Excitement to New Season
June 25, 2026 | 3 min to read
ZespriTM Supports Retailers as Consumer Campaign and Global Brand Platform “Grown for Good” Focus on Commitment to Natural Nutrition Encouraging Healthy Eating and Driving Shoppers to Stores
ORANGE COUNTY, CA – As the #1 selling kiwi brand, ZespriTM is elevating its kiwifruit as a nutrient-dense, everyday essential with a “Jam-Packed with Vitamins & Minerals” campaign focused on the growing consumer demand for health and better-for-you choices. The campaign brings Zespri’s global Grown for Good platform to life in-market, championing real nutrition and reinforcing the brand’s commitment to natural, whole-food nutrition.
“Our ambition is to become the world’s healthiest fruit brand by illuminating our strong nutrient density and positioning Zespri Kiwifruit as a simple, whole-food solution in a nutrient-depleted diet landscape,” said Darren LaMothe, President, North America. “We want to guide consumers toward more nourishing choices they can make every day.”
As conversations around “empty calories” and ultra-processed foods continue to shape consumer purchasing decisions, Zespri is taking a clear stance in favor of whole food nutrition. Zespri Kiwifruit offers a natural, nutrient-dense option that helps consumers close everyday nutrition gaps without added complexity.
Zespri is shaking up traditional health messaging with its playful KiwiBrothers™ and a broader cast of characters representing key nutrients, including vitamin C, folate, and vitamin E. With more nutrition in every bite, Zespri naturally delivers a variety of 10+ vitamins and minerals. “The ‘Jam-Packed’ campaign makes the nutritional value of kiwifruit easy to understand and hard to ignore,” said Jeanne Wilson, Head of Marketing, North America. “By simplifying how we communicate nutrition, we’re helping shoppers make quicker, more confident choices.”
Demand for healthier choices and whole food nutrition is growing and continues to create opportunities for produce departments to connect with wellness-focused shoppers seeking simple, natural food choices. Zespri SunGold, Green and limited-time only RubyRed Kiwifruit offers consumers an easy way to incorporate simple nutrition into their daily routines including snacking, breakfast or on-the-go. Each variety has its own flavor profile. SunGold Kiwifruit is golden on the inside with a juicy, sweet tropical flavor; the Green variety offers a balance of tangy and sweet flavor; and the new RubyRed has a berry flavor profile.
Zespri’s kiwifruit season is now underway following its May launch. To support retailers and drive in-store demand, Zespri has rolled out updated ‘Jam-Packed’ merchandising displays featuring the KiwiBrothers,™ designed to clearly communicate the fruit’s nutritional benefits and stand out at shelf. An integrated marketing campaign across digital, social, influencer and PR channels will reinforce this ‘Jam-Packed’ messaging—driving awareness, supporting consideration and helping retailers convert health-conscious shoppers at the point of purchase. Retailers that would like to develop customized programs to increase sales with the #1 selling kiwi brand, are encouraged to contact a Zespri account manager.
ABOUT ZESPRI GROUP, LTD.
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 900+ based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and great-tasting Zespri Green, Zespri RubyRed and SunGold Kiwifruit. In 2025/26, we supplied 248.1 million trays (more than 893,000 tonnes) of kiwifruit to consumers in more than 50 markets, and recorded global operating revenue of NZ$6.13 billion. Please visit zespri.com/en.US.