Back to Basics This Rosh Hashanah: Celebrate Timeless Traditions with Manischewitz

Bayonne, NJ – In a world that seems to move faster every year, Rosh Hashanah invites families to slow down, gather around the table, and reconnect with the traditions that matter most. Beginning at sundown on Friday, September 11, 2026, and continuing through Sunday, September 13, 2026, the Jewish New Year is a celebration of reflection, gratitude, forgiveness, hope, and new beginnings.

Manischewitz sells a variety of products, including dried fruit, cake and muffin mixes, crackers, cookies, matzo and other kosher products.

For more than 135 years, one thing has remained constant at countless holiday tables: the foods that tell the story of Jewish heritage. This year, Manischewitz®, America’s leading Jewish heritage food brand, is celebrating Rosh Hashanah with a simple but powerful message, Back to Basics, encouraging families to rediscover the recipes, flavors, and traditions that have connected generations.

Whether preparing a grandmother’s treasured noodle kugel, serving classic gefilte fish, dipping crisp apples into honey, serving Tzimmes, Soup or Rugelach or introducing children to family recipes for the very first time, these familiar dishes do more than nourish; they preserve memories, celebrate heritage, and create traditions that will be passed from one generation to the next.

“Rosh Hashanah reminds us that while every year brings new beginnings, our strongest connections are rooted in tradition,” said Talia Sabag, Marketing Manager for Manischewitz. “Our ‘Back to Basics’ items celebrate the timeless foods, recipes, and rituals that have united Jewish families for generations. These products and dishes tell our stories, honor our heritage, and create the memories our children and grandchildren will carry forward.”

Every food traditionally served during Rosh Hashanah carries special meaning, expressing hopes and blessings for the year ahead while connecting today’s celebrations with centuries of Jewish tradition.

Newest Products to the Rosh Hashanah Line up:

A Sweet Symbol of Abundance: NEW this year is Manischewitz Heat & Serve Sweet Carrot Tzimmes (SRP $4.99) , a delicious, melt-in-your-mouth version of the holiday favorite, slow-cooked with carrots, dried fruit, and just the right touch of sweetness. A celebration of Bubby’s holiday tradition, Tzimmes has long symbolized abundance, prosperity, and hopes for a fruitful New Year. Its place on the Rosh Hashanah table reflects the holiday’s enduring message of optimism, blessings, and gratitude.

Fresh from the Oven: Adding something new while honoring tradition, NEW Manischewitz Frozen Rugelach (SRP $8.99) brings the aroma and taste of a neighborhood Jewish bakery into every home. Flaky, tender, and ready to bake, these classic pastries make it easy to serve warm, bakery-style desserts throughout the holiday weekend as family and friends gather to celebrate another year together.

Just Like Bubby Made: Nothing says holiday comfort quite like a steaming bowl of homemade soup. The NEW Manischewitz Homemade Soup Line delivers the rich taste of traditional Jewish soups in a convenient, ready-to-serve format inspired by the flavors many remember from “Bubby’s kitchen.”

Building on the trusted legacy of Manischewitz soup mixes, broths, and matzo balls, the  shelf-stable soups are packaged in generous 24-ounce glass jars (SRP $9.99) and feature slow-simmered recipes designed to bring warmth, comfort, and nostalgia to every bowl.

The collection includes seven classic varieties:

• Clear Chicken Broth – A savory golden broth perfect as a starter or the foundation for homemade meals.
• Chicken Noodle Soup – A family favorite featuring tender noodles in rich chicken broth for the ultimate comfort food experience.
• Chicken Matzo Ball Soup – The Jewish classic combining flavorful broth with soft, fluffy matzo balls.
• Tomato & Rice Soup – A hearty and satisfying soup balancing sweet tomato flavor with tender rice.
• Split Pea Soup – Thick and hearty with classic homestyle flavor.
• Bubby’s Vegetable Soup – A wholesome medley of vegetables inspired by traditional homemade family recipes.
• Mushroom Barley Soup – A robust and earthy favorite featuring mushrooms and barley in a deeply savory broth.

Other Traditional Favorites:

The Sweetest Tradition: One of Rosh Hashanah’s most cherished customs is dipping crisp apples into Manischewitz Honey (SRP $7.49), symbolizing wishes for a sweet, healthy, and prosperous New Year. Beyond this ritual, honey adds warmth and sweetness to holiday baking, glazes, desserts, teas, and family recipes throughout the season.

The sweetness continues with Manischewitz Apple Butter (SRP $7.49), whose rich apple flavor beautifully complements the season’s celebration of harvest and abundance. Whether spread over fresh challah, folded into baked goods, or enjoyed alongside the holiday meal, it captures the flavors of autumn and the joy of gathering.

The Holiday’s First Course: No traditional Ashkenazi Rosh Hashanah table feels complete without Manischewitz Gefilte Fish (24-ounceSRP $9.99), one of the holiday’s most enduring culinary traditions. Served chilled with Manischewitz Horseradish (SRP $3.49), the classic pairing balances sweetness with spice while honoring generations of Jewish heritage. For many families, this familiar first course instantly signals that the holiday has begun, bringing back memories of parents, grandparents, and celebrations shared around the family table.

Use Your Noodle: Comfort also arrives in the form of Manischewitz Egg Noodles (SRP $3.99), an essential ingredient found in countless family recipes passed down through generations. Available in a variety of traditional cuts—including Fine, Medium, Wide, and Extra Wide—these premium egg noodles transform homemade chicken soup into a holiday staple and serve as the foundation for classic noodle kugel, baked casseroles, hearty side dishes, and more.

Together, these foods tell the story of Rosh Hashanah itself—a holiday rooted in gratitude, faith, family, renewal, and hope for the year ahead.

From the first taste of Gefilte Fish and Horseradish to warm Rugelach fresh from the oven, every dish becomes part of a celebration that connects generations.

This Rosh Hashanah, Manischewitz invites families everywhere to embrace Back to Basics—not simply by serving traditional holiday favorites, but by celebrating the moments that matter most. Because long after the meal is over, it is the laughter around the table, the stories shared, and the recipes lovingly passed from one generation to the next that become the true traditions of the Jewish New Year.

For recipes, entertaining ideas, and holiday inspiration, visit manischewitz.com

About Manischewitz

For more than 135 years, Manischewitz has been one of America’s most recognized and trusted kosher food brands, helping families celebrate Jewish holidays, traditions, and everyday meals. From its iconic matzo and pantry staples to soups, egg noodles, baking essentials, frozen favorites, desserts, and holiday classics, Manischewitz continues to preserve the rich heritage of Jewish cuisine while making it easy for today’s families to gather around the table.

Today, Manischewitz is part of Kayco, the nation’s largest manufacturer and distributor of kosher foods, offering hundreds of products enjoyed by families across the United States and around the world.