4 Tips to Combat Rising Costs

March 14, 2022 Rio Roses / Equiflor

The costs of goods are rising everywhere these days, and we’re certainly feeling it in the floral industry. Rio Roses’ Director of Sales, Oscar Fernandez, recently shared some hard, cold facts about this: Packaging prices are up 30 to 40 percent. Mandated labor costs are up by 7.5 percent in Ecuador and 10 percent in Colombia. Freight is up between 30 and 35 percent. And this is just a partial list. So, how do you protect your profit margins with all these rising costs? Here are four important ways:

Perfect Flowers for Your St. Patrick’s Day Arrangements

March 8, 2022 Rio Roses / Equiflor

There are so many ways to celebrate St. Patrick’s Day, from corned beef and cabbage to green beer to “Kiss Me, I’m Irish!” t-shirts. But we know that the best way to make the holiday festive is with vibrant arrangements filled with green flowers. After all, it’s easier to find green roses and carnations than a four-leaf clover or shamrock!

How to Take Full Advantage of Your St. Patrick’s Day Marketing

March 3, 2022 Rio Roses / Equiflor

Now that our Valentine’s Day hustle and bustle is over, we’re all ramping up for Mother’s Day and wedding season. But don’t forget what comes before that: St. Patrick’s Day. And sure, this isn’t one of the biggest floral holidays of the year. Yet, if you do some smart planning and promoting now, you can reap the rewards and get that extra income over the next few months.

5 Ways to Honor Women With Flowers On International Women’s Day

February 24, 2022 Rio Roses / Equiflor

When you think of March, what first comes to mind? If you guessed “the start of Spring,” you’d be right, of course. Yet, the month of March is important for another reason: Every year, on March 8th, people worldwide celebrate the amazing women in their lives by observing International Women’s Day.

10 Proven Valentine’s Day Marketing Strategies to Help Your Floral Business Win!

February 8, 2022 Rio Roses / Equiflor

Here we go! We’re just weeks away from the BIG GAME! No, not THAT big game… the floral industry big game: Valentine’s Day! After all, Valentine’s Day is like our Super Bowl, right? And as always, we want to make sure you’re ready to win BIG! Here are ten proven marketing strategies to help you do just that: