If the past two years have shown us anything, it’s that we are resilient and can make it through even the most challenging times. However, a lot of that challenge for the floral industry has been hiring and keeping great people on our teams. …
Easter is just around the corner, but there’s still plenty of time to take advantage of some tried-and-true marketing tips to boost your sales and revenue. Each one is simple and uses your established marketing lines: your website, emails, and social media. So, not only can you try out these ideas for your Easter marketing, but they’ll also be great for any future holiday. …
Spring is here (well, in most areas, anyway!). The birds are singing, the flowers are blooming, and it feels like a new beginning. Spring is also the beginning of a new fiscal quarter in most businesses, so It’s the perfect time to revisit and update your marketing. Here are eight ways to take advantage of all the potential this new season holds: …
The results are in, and they’re exciting: The latest National Retail Federation survey showed that Valentine’s Day spending reached $23.9 billion this year. That’s an increase of more than $2 billion from 2021 and the second-highest amount on record. Individual spending was also the second highest in the survey’s history at $175.41 per person, up from $164.76 in 2021. …
The 2022 WF&FSA Conference, held right here in Miami, provided an excellent opportunity to network after what we can all say has been an “interesting” year for the floral industry. The conference’s theme was “breaking boundaries and bridging divides,” and that’s just what we need to move forward successfully. …
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