12 Tips to Stay Ahead of the Last-Minute Valentine’s Day Rush

February 7, 2022 Rio Roses / Equiflor

Valentine’s Day falls on a Monday this year, which usually means more floral business as customers have an extra few weekend days to order. However, it also means a lot of last-minute business—particularly since Valentine’s Day lands right after Super Bowl Sunday this year. So, how can you prepare well in advance, so you’re not bombarded by all those last-minute orders? Here are a few tips:

How to Use 2021 Valentine’s Day Stats To Plan Your 2022 Sales

February 4, 2022 Rio Roses / Equiflor

With the omicron variant reaching a peak in the United States, it’s likely that fewer people will want to go out to celebrate with their Valentine this year. But that doesn’t mean they won’t be celebrating at home, and this year may be much like last year in terms of spending — which is still great news for the floral industry.

Rio Roses’ Valentine’s Day Collection

February 2, 2022 Rio Roses / Equiflor

Whether it’s for an intimate dinner for two or a larger celebration, our Valentine’s Day dining collection
will bring romance, elegance, and stunning beauty to any tablespace.

7 Top Instagram Trends You Need to Know For 2022

January 21, 2022 Rio Roses / Equiflor

One of the most important and cost-effective ways to grow your floral business is social media marketing, particularly Instagram. As it focuses on images more than words, Instagram is ideal for showing off your beautiful creations and highlighting your special offers. And while it’s not as massive as Facebook, Instagram is still a major player in social media, with about a billion active monthly users.

Top 5 Facebook Trends for 2022 to Grow Your Floral Business

January 18, 2022 Rio Roses / Equiflor

Can you believe 2021 is almost over? For most of us, this is the time of year where we plan out our 2022 sales and marketing strategy. And, of course, that strategy must include social media marketing.