Fresh potatoes remain a staple in the kitchens of U.S. consumers with 85.2% of households purchasing the versatile vegetable at nearly 11 times per year. Recent sales data shows that potatoes are not only a beloved choice but also a top performer in the produce section, boasting the highest household penetration of any vegetable. …
U.S. retail sales volume of potatoes was up 5.4% in July–September 2024 compared to the same period last year. Every category where volume rose—including fresh potatoes, chips, frozen potatoes, refrigerated potatoes, and deli-prepared sides—saw increases of more than 5%. Total dollar sales were stable at $4.5 billion for the period (-0.2%), and consumer price declined 5.3%. …
Retail dollar sales increased for all potato types except fresh. The most significant increases were in frozen (14.6%) and dehydrated (8.9%) potatoes. Dollar sales of fresh potatoes remained steady, dropping 1% and remaining over $4.2 billion. …
This marks the seventh year that Olsen, of Othello, Washington, has served on Potatoes USA’s board and her fourth year on the Executive Committee. She previously co-chaired the board’s Industry Outreach and International Marketing Committees. …
A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps retailers can take to help drive potato sales. …
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