A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps retailers can take to help drive potato sales. …
The most significant sales volume increases in January-March were for deli-prepared sides (7.8%) and fresh potatoes (7.6%). …
Potatoes USA is the nation’s potato research and promotion organization and the central organizing force in implementing programs to strengthen potato demand. It provides the industry with ideas, information, tools, and inspiration to unite and achieve common goals. …
While fresh potatoes are the number three seller in produce department dollar sales[1], retail analysts suggest there is still substantial opportunity for growth. To help grocers seize potatoes’ full potential, Potatoes USA has released a new educational series filled with fresh data and actionable recommendations. …
The U.S. Department of Agriculture (USDA) announced the appointment of 32 members to Potatoes USA’s Board of Directors. The appointees include 30 producer members and two importers, each filling three-year terms that will expire Feb. 28, 2027. …
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