Floral
Floriexpo and the Floral Marketing Fund Announce Strategic Partnership to Advance Floral Industry Innovation and Research
This collaboration unites the industry’s premier mass-market event with its most vital research organization. The partnership is designed to bridge the gap between academic research, consumer insights, and real-world retail application, ensuring that mass-market floral buyers and suppliers are equipped with the data necessary to thrive in an evolving marketplace.... Read more
March 30, 2026 | 3 min to read