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AFE Surpasses 2022 Campaign Goal – Funding the Future of Floriculture

The Endowment celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, Funding the Future of Floriculture. Over $146,000 was raised in support of the floral industry through the Endowment.

Funding the Future of Floriculture & AFE Reception – Join AFE at SAF Convention

The American Floral Endowment (AFE) announces their upcoming Funding the Future of Floriculture Event and Reception in Orlando, Florida, on Tuesday, September 6th, from 4:00 – 6:00 pm in conjunction with the SAF 2022 Annual Convention.  

Floriexpo 2022: An Insight Into NA’s Largest B2B Floral Industry Event

Floriexpo is a large B2B floral industry event that brings together vendors from all around the world. Learn about Floriexpo 2022’s top innovations here.

The American Floral Endowment’s 2022 Fundraising Campaign Funding the Future of Floriculture

Envision a future full of flowers! The American Floral Endowment (AFE) is inviting the floral industry to join them in their annual fundraising campaign – Funding the Future of Floriculture. Look ahead with AFE, as they share innovative research with new advances, scholarships and internships for the next generation of leaders, grants to enable the continued education of all industry members, and more.

AFE’s Strategic Plan Outlines Priorities for Funding the Future of Floriculture

As the industry continues to adapt to the changing world and new ways of conducting business, the American Floral Endowment (AFE) took the opportunity to also take a deeper look at how they can better support industry members and businesses through their floriculture programs and funding. Through an eight-month Strategic Planning effort, new priorities, goals, and initiatives were identified to provide for continued growth in the industry.