Alaska Seafood Marketing Institute Teams with NASCAR Partnershp
November 3, 2026 | 1 min to read
The Alaska Seafood Marketing Institute is partnering with NASCAR.
From August through October 2026, ASMI partnered with NASCAR Euro Series driver Garrett Lowe to promote Alaska through a high-visibility consumer sponsorship initiative.
Leveraging NASCAR’s strong association with American heritage, the partnership provided a unique platform to showcase Alaska beyond traditional seafood marketing activities, including prominent ASMI branding on Lowe’s race car and social media collaborations featuring Lowe preparing wild Alaska salmon.
Across three fall races, the sponsorship reached more than 54,000 spectators, while related media coverage generated an estimated 40,000 additional views.
Ultimately, this activation not only provided high visibility of Alaska Seafood during the races and through news coverage, but it also created valuable content assets that ASMI will continue to utilize across its own marketing and communications channels beyond the race season.